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Texas Department of transportation


Look Twice VR Experience

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Virtual Reality Development

The Texas Department of Transportation and their AOR were looking for a way to teach drivers about the importance of motorcycle awareness on Texas highways. Working the team at Chocolate Milk & Donuts, they created a virtual reality experience that did just that and more! 

The three entities worked together to conceptualize, build and deploy a VR game that not only helped increase driver awareness of motorcycles on Texas roadways, but also generated over $1 million dollars in earned media.  

In addition, the project presented a unique technical challenge. TXDOT mandated that all roadways in the experience be actual Texas highway. This required the blending of 3D models, VR interactivity and 360 video, a technical challenge indeed. 

Campaign Results: 

  • 25,000+ Exhibit Interactions

  • 400+ News Stories

  • $1MM+ Earned Media

Services Provided: 

  • Ideation & Technology Selection

  • VR Development 

  • 3D Modeling & Animation

  • 360 Video Production

  • Post Production

  • Deployment Strategy