The Dallas Market Center is renowned as the International Home of Lighting. Twice a year, buyers and retailers from around the world travel to Dallas to experience the latest trends in residential and industrial lighting products.
The DMC is setting a new standard in what it mean to be a retail market center. They're making waves in an industry ripe for disruption and needed to tell their story to the world! Working with the team at Chocolate Milk & Donuts, they created a virtual tour designed to inform and excite potential show attendees and exhibitors.
Ideation & Planning
360˚ Video Production