Augmented Reality: AR
Augmented Reality (AR) superimposes digital assets ‘over the real world’ versus blocking out the surrounding world environment as with 360° video and VR. These experiences react to their surroundings in real-time, are interactive, and can be viewed on most modern mobile devices and tablets. There are also wearable AR devices, but they have yet to become widely available. I guess the matrix will have to wait! AR experiences:
Superimposing Digital Assets Over The Real World
Can Be Viewed on Mobile Device, Tablets and Wearables
Interested in learning more!?
We offer an Immersive Media training session covering the following topics:
Analytics and Tracking
Hands on demos